Marketing

A way to tell the world you have great products or services to sell is to use advertisements and signposts.

Advertisement
There are many places where you can put in an advertisement. It is normally rather expensive for a new business to use advertisements because the response is usually poor. One advertisement doesn´t make a response. You have to put in several advertisements before the reader starts noticing it.

An advertisement can´t stand alone so you have to combine it with other marketing activities.

An advertisement can be put in a national newspaper, the town´s newspaper or the suburb paper. A telephone book or the town´s official web site might be a place. Also trade paper, trade magazine and other focused papers are an option.

Photocopied advertisements to be placed in shops, light posts, cafes and office buildings is a cheap way to tell about your company.

Signposting
I you have a restaurant, a shop, a car or other public show possibilities, these have to be used to its optimum. They will be free of charge and hopefully attract the customer.

You could also hire a man to carry a sandwich sign showing the way to your restaurant or to a web site.